Avalanche Acquisitions
Water Treatment Portal
Welcome
50 in 90 Guarantee
Water Treatment Cohort · Acquisitions + Automations
50+ water tests booked
in 90 days. Guaranteed.
in 90 days. Guaranteed.
We're building four things in parallel: your Meta ad campaigns, your AI receptionist, your database reactivation, and your speed-to-lead system. Two things from you in the next 48 hours — and we handle everything else.
Getting started
0% complete
Day 0 — Welcome
Days 1–2 — Intake + CRM
Days 3–10 — Build
Days 11–14 — Go Live
Ongoing — 50 in 90
Step 1 of 5
Day 0 — You're in. Here's what we're building.
Welcome aboard. We have 14 days to get your full system live. We're building four things in parallel — your acquisitions side (Meta ads + funnel) and your automations side (AI receptionist, DB reactivation, speed-to-lead). Two things from you in the next 48 hours and we handle everything else.
Acquisitions
Meta Ads + Funnel
Targeted ads, landing page, lead capture
Automation 01
AI Receptionist
Answers every call 24/7, books jobs
Automation 02
DB Reactivation
Wakes up old CRM leads with AI SMS
Automation 03
Speed to Lead
60-second response on every new lead
What we build
Full acquisitions + automations system: Meta ads, AI receptionist, DB reactivation, speed-to-lead — all integrated
How fast
Live within 14 days of intake form + CRM export landing in our inbox. AI receptionist live in 5
What you do
Fill the intake form. Export your CRM as CSV. Enable call forwarding when we send instructions
✓
Contract signed and onboarding fee confirmedDone✓
Welcome video watchedYour action✓
Intake form completed and submittedCritical — do this now✓
CRM CSV export ready (we'll guide you in the next step)CriticalStep 2 of 5
Days 1–2 — Intake Form + CRM Export
Two things from you. The intake form tells us how to build your AI and ad campaigns. Your CRM export is what we use for database reactivation — every old lead, ghosted estimate, and lapsed customer becomes a potential booking. The bigger and cleaner your list, the more we can recover.
Upload your CRM export
Drag & drop a CSV or Excel file here, or click to browse. We accept exports from Jobber, JobNimbus, ServiceTitan, Housecall Pro, QuickBooks — basically anything.
Encrypted in transit. Only used to build your reactivation campaign.
Not sure what to export? Pull every contact you have — old quotes, completed jobs, no-shows, lapsed maintenance customers, anyone who ever filled out a form on your site. The columns we need: name, phone, email, last service date (if you have it). We clean and segment everything else.
Other items in the intake form
✓
Business name + phone number to forwardCritical✓
Service area — cities, zip codes, or radiusFor ad targeting✓
Services offered (whole-home filtration, softeners, RO systems, UV, well water, PFAS treatment, etc.)Your action✓
Hours + emergency/after-hours policyYour action✓
Pricing policy — estimates on the phone or tech-first?Your action✓
Top 5 questions new callers askYour action✓
Brand assets — logo, photos, customer reviews for ad creativeFor ads✓
Meta Business Manager access (we'll send a request to your email)Critical for adsStep 3 of 5
Days 3–10 — We Build Your Full System
The moment your intake form + CRM export land, we start. Your AI receptionist is live first (Day 5), then we layer in everything else. You'll get Slack updates as each piece comes online.
🎯 Acquisitions side
✓
Meta ad account audit + pixel/Conversions API setupWe handle this✓
Audience targeting built — homeowners 35-65, geo-fenced to your service areaWe handle this✓
Ad creative produced — UGC scripts, problem-aware angles, seasonal hooksWe handle this✓
Landing page + lead capture funnel built and connected to your CRMWe handle this⚙️ Automations side
✓
AI receptionist configured — voice, greeting, your tone & pricing rulesWe handle this✓
All 4 call flows live — free water test request, system pricing, after-hours PFAS inquiry, existing customer serviceWe handle this✓
CRM cleaned, segmented, and reactivation campaign drafted from your CSVWe handle this✓
Speed-to-lead automation connected to ad form, website, and call channelsWe handle this✓
Calendar integration tested (Jobber, JobNimbus, ServiceTitan, Housecall Pro, Google, Outlook)We handle this✓
QC test passed — 6 scenarios for the AI, sample SMS preview for reactivationWe handle this✓
2-minute proof video sent in Slack — watch the AI handle a real callWe send thisStep 4 of 5
Days 11–14 — Going Live
Everything is built and tested. We launch in stages: AI receptionist first, then ads, then your reactivation campaign. By Day 14, all four systems are running together — and your 90-day clock starts.
✓
Proof video reviewed — you've seen the AI handle a callYour action✓
Call forwarding enabled on your business line (we send exact instructions)Critical✓
We call your number to confirm the AI answers — not live until we verifyWe verify✓
Reactivation campaign preview approved by you — sample messages, segments, send scheduleYour action✓
Reactivation SMS goes out to your CRM list (sent in waves over 5 days)We launch✓
Meta ads go live — initial budget, audience tested, monitored dailyWe launch✓
Speed-to-lead activated — every new lead gets a reply in <60 secondsAuto✓
90-day appointment counter starts — your guarantee clock beginsTrackedHow to enable call forwarding
iPhone: Dial *72 + your dedicated AI number + call
Android: Phone app → Settings → Calls → Call Forwarding
Landline (Verizon/AT&T): Dial *72 + your dedicated AI number
Business system (RingCentral, Grasshopper, etc.): We send specific steps in Slack
Android: Phone app → Settings → Calls → Call Forwarding
Landline (Verizon/AT&T): Dial *72 + your dedicated AI number
Business system (RingCentral, Grasshopper, etc.): We send specific steps in Slack
Step 5 of 5
Ongoing — 50+ Water Tests Booked in 90 Days
Your full system is live: ads running, AI answering PFAS-driven calls, reactivation working through your old quote list, speed-to-lead replying in 60 seconds. Now your guarantee clock is ticking — 50 booked water tests in 90 days, or we work for free until you hit it. Use the calculator to see what 50+ booked tests is worth at your average system install.
Your 50-in-90 revenue projection
$100,000
Revenue / 90 days
$405,000
Revenue / year
11x
Return on system
✓
Weekly Slack pulse — calls answered, leads from ads, jobs booked from reactivationEvery week✓
Monthly report — full system performance, appointment count vs guarantee targetEvery month✓
Ad spend & performance review — we tune budget, audiences, and creative weeklyEvery week✓
Reactivation cadence — second wave to non-responders after 30 daysAuto✓
System health — we verify call forwarding, ad delivery, and CRM sync every weekEvery week✓
Update hours, services, pricing rules anytime — just message in SlackWheneverYou're live. Your 90-day clock is ticking.
Ads running, AI answering, reactivation in motion, speed-to-lead active. Every booked water test counts toward your 50-in-90 guarantee.
90
Target / 90 days
24/7
System always on